Reallies has adopted a new visual identity for the procurement partnership responsible for a combined social housing stock of over 1.5 million homes.
The new look, created by Sheffield based designers Vivid Creative, is part of an overhaul of the partnerships printed materials, website and digital communications.
The new visual identity for Reallies features a bright new colour palette with modern gradient effect, shifting from rasberry to orange, reflecting Reallies fresh approach to efficient procurement.
Reallies new logo marque is inspired by a housing landscape, the people figures reflect Reallise’s collaborative partnership approach to providing tailored procurement solutions and face-to-face support, helping deliver a service that ensures social housing construction and maintenance projects are completed on time and on budget.
Paul Tennant, Reallies Chair, said: “It was the right time to contemporise our brand and create a stronger alignment between the value provided by our frameworks and our brand communications. Reallies formed as a partnership in 2010 between three regional procurement consortia; Procure Plus, Efficiency North and CHIC. We needed a fresh visual identity that reflected the partnerships close collaboration that combines commercial intelligence and buying power to provide an incredibly efficient service. This creates huge savings for our members and in-turn generates surpluses that fund innovative employment and training schemes for local people, which is what the new strapline ‘Procurement with Purpose’ alludes to.”
The new look is complemented by a brand new website, www.re-allies.com, which uses the new identity to its fullest, creating an online experience worthy of the work that Reallies does.